Billy Rude, Colin Summers, Alessandro Gian Viviano and Bill Scott Sheets in Million Dollar Quartet, 2023. Photo by Emma K. Rothenberg-Ware.

Berkshire Theatre Group is a beloved destination for live theatre, music, dance and entertainment in the Berkshires. We are proud to be a driving force of cultural and economic transformation that positively impacts and strengthens the community. In 2028, Berkshire Theatre Group will celebrate 100 years of bringing live theatre to the Berkshires, offering both classic and new works to audiences. Pittsfield’s Colonial Theatre presents year-round entertainment, including national performing acts, prominent bands, comedy, and more.

Following the resounding success of last summer’s sold-out season at The Unicorn Theatre, BTG eagerly anticipates an equally captivating and engaging line up for the upcoming summer season. Just announced, the musical comedy, Mel Brooks’ Young Frankenstein, will descend upon The Colonial Theatre late June through July.

Every year, over 68,000 visitors enter our theatres on our Stockbridge and Pittsfield campuses. Our complimentary program book is distributed to the tens of thousands of patrons who attend our events—patrons who are seeking out local attractions in the area, such as restaurants, hotels, inns, boutiques and much more. By advertising with us, you are investing in your own business while helping the local economy thrive.


Your advertisement in our program book will allow you to receive the following benefits:

  • One year of advertisement: your message will be public from May 2024 through May 2025.
  • Multiple complimentary tickets to one or more BTG produced shows (depending on the size of your ad)
  • Additional opportunities to see year-round shows at the Colonial Theatre


Your support is vital to continuing our work entertaining and enriching our community. Please review the rate sheet enclosed, where you can find all of the information on how to advertise with us.  If you have any questions, please contact 

Reservation and material deadlines are April 5, 2024. We look forward to celebrating together!


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Did You Know?
Just like NPR, Berkshire Theatre Group depends on the generous giving of its members!
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We believe the performing arts can transform a community.
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Of the 16,000 Berkshire County school children, we serve 13,000 through our BTG PLAYS! Year-Round Educational Programs.
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Theatre is the place where we go to understand what lies in the human heart.
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BTG's buildings, on two campuses in Stockbridge and Pittsfield, are historic treasures.
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Berkshire Theatre Group believes that the creative arts encourage freedom of speech and debate.
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"Out of need will come the way. Once the pandemic ebbs, whenever that is, there will be an incredible need to gather again." - Artistic Director, Kate Maguire
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The theatre has existed from the time of the Greeks. We will go on.
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From the Archive: Eva LeGallienne

By: Katie Birenboim (She/Her/Hers)   Devoted fans of BTG may gasp to discover that until doing a first round of research in the amazing BTG archives, I had never heard … Read On


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