Support Sponsorship

L to R: BTG Trustee Members, Lee Perlman (Executive Vice President and Treasurer) and Bruce Birenboim (Vice President).

xclusive sponsorship of the Family Time performance series at The Colonial Theatre has provided Greylock Federal Credit Union with an exceptional opportunity to strengthen its relationship with current Members and build membership from the Colonial’s expanding patron base. The Colonial has been an enthusiastic and flexible partner that shares our customer-centered focus.

–John L. Bissell, Senior Vice President, Marketing & Administration, Greylock Federal Credit Union

Sponsorship Opportunities

Berkshire Theatre Group is looking for marketing partners who want to utilize the strong BTG brand to reinforce their own image in the Berkshires and surrounding communities.

  • Full Season Exclusive Naming Relationships (Official Hotel, Automobile Dealership, Phone, Cable, Beverage Distributor, and more).
  • Performance Series Sponsorships (Broadway, Performing Arts For Schools, American Cabaret Theatre, Great Night Out and more).
  • Individual Performance Exclusive and Shared Sponsorships are available.


All sponsorships are completely customizable based upon each partner’s needs. 

For more information, contact

Kelsey Matherne
Fundraising Manager